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InterviewSolution
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Explain the following two functions of Marketing: (a) Product Designing and Development(b) Market Planning |
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Answer» Marketing functions include a series of specialised activities performed on the marketing of goods and services. (a) Market Planning: This is concerned with the development of appropriate marketing plans to achieve the marketing objectives of an organisation. This includes making a comprehensive action programme covering all the important aspects of the plan. (b) Product Designing and Development: Another important marketing activity is related to the product designing and developing in such a way so as to attract the targeted customers. The product design should be such, which improves the performance of a product or gives it a competitive edge over its competitors. |
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