Explain the functions of retailers?

1.	Explain the functions of retailers?
Answer» 1. Buying: A retailer buys a wide variety of goods from different wholesalers after estimating customer’s demand. 2. Storage: A retailer maintains a ready stock of goods and displays them in the shop. 3. Selling: The retailer sells the goods in small quantities according to the demand taste and preference of consumers. 4. Grading and Packing: The retailer grades the goods which are not graded by manufacturers and wholesalers. 5. Risk – bearing: A retailer always keeps stock of goods in anticipation of demand and bears the risk of loss due to fire, theft, spoilage, price fluctuations, etc 6. Transportation: Retailers often carry goods from manufacturers to their retail outlets. 7. Financing: Some retailers grant credit facilities to his customers and provide the facility of return or exchange of goods.

Answer»

1. Buying: A retailer buys a wide variety of goods from different wholesalers after estimating customer’s demand.

2. Storage: A retailer maintains a ready stock of goods and displays them in the shop.

3. Selling: The retailer sells the goods in small quantities according to the demand taste and preference of consumers.

4. Grading and Packing: The retailer grades the goods which are not graded by manufacturers and wholesalers.

5. Risk – bearing: A retailer always keeps stock of goods in anticipation of demand and bears the risk of loss due to fire, theft, spoilage, price fluctuations, etc

6. Transportation: Retailers often carry goods from manufacturers to their retail outlets.

7. Financing: Some retailers grant credit facilities to his customers and provide the facility of return or exchange of goods.

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