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| 1. |
Explain the kinds of advertisements. |
| Answer» <html><body><p></p>Solution :Advertising can be of three kinds : <br/> InformativePersuasiveDefensive <br/> Informative advertising gives information about new products, <a href="https://interviewquestions.tuteehub.com/tag/prices-1165311" style="font-weight:bold;" target="_blank" title="Click to know more about PRICES">PRICES</a>, quality, location, supply <a href="https://interviewquestions.tuteehub.com/tag/etc-975753" style="font-weight:bold;" target="_blank" title="Click to know more about ETC">ETC</a> to create awareness. It is not a costly method e.g., yellow pages, newspapers and magzines. Persuasive advertising attempts to persuade consumers of distinctivencess of product. <br/> Defensive advertising is undertaken when rival firms spend on <a href="https://interviewquestions.tuteehub.com/tag/advertisement-850826" style="font-weight:bold;" target="_blank" title="Click to know more about ADVERTISEMENT">ADVERTISEMENT</a>. It <a href="https://interviewquestions.tuteehub.com/tag/highly-2102664" style="font-weight:bold;" target="_blank" title="Click to know more about HIGHLY">HIGHLY</a> adds to total cost of all the firms. It sometimes causes wasteful expenditure.</body></html> | |