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Explain the kinds of advertisements. |
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Answer» Solution :Advertising can be of three kinds : InformativePersuasiveDefensive Informative advertising gives information about new products, PRICES, quality, location, supply ETC to create awareness. It is not a costly method e.g., yellow pages, newspapers and magzines. Persuasive advertising attempts to persuade consumers of distinctivencess of product. Defensive advertising is undertaken when rival firms spend on ADVERTISEMENT. It HIGHLY adds to total cost of all the firms. It sometimes causes wasteful expenditure. |
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