• Market Analysis : 

Marketers gather and analyse market information. With the help of this information, a marketer can identify the needs of the customers and take decisions for successful marketing of the products and services.

• Market Planning : 

After marketing analysis is conducted, the market has to plan a series of steps in order to achieve marketing objectives. This process is called market planning. Marketer has to develop a complete plan.

• Marketing Communication : 

Marketing communication is a very important function of marketing. Every marketer has to ensure an efficient marketing communication system in his firm. For the transmission of marketing information, he can use sources like advertisement, etc. Through sales, promotion, etc. an organisation can communicate necessary message to the existing buyers, or prospective buyers.

• Product Design and Development : 

Effective product planning anticipates the wants and expectations of the consumers and develops the product accordingly. It requires improvement is the existing product and development of new products.

• Market Classification : 

Every organisation should choose a target market out of entire market, so that marketing management can focus on the process of acquiring and maintaining those selected customers of target market and make efforts to keep them satisfied.

• Packaging and Labelling : 

Packaging refers to designing and developing the package for the products. Labelling refers to designing and developing the label to be put on the package. They both are considered as pillars of marketing.

• Standardization and Grading : 

Standardization refers to producing goods of predetermined specification, which helps in achieving uniformity and consistency in the output. Grading ensures that goods belong to a particular quality and helps in realising higher price for high quality output.

•  Branding : 

The selection of suitable brand name plays an important role in the success of a product. It means providing a specific name to a product, in order to make the product distiguishable from other similar products.

• Product Pricing : 

A marketer has to properly analyse the features of determining the price of a product and take several crucial decisions in this regard, including setting the pricing objectives, etc.

• Promotion : 

Promotion of products and services involves informing the customers about the firm’s product and its features, etc. The marketer has to take decision in respect of promotion budget, mix etc.