1.

Explain the purpose of A/B testing and list all its benefits?

Answer»

A/B testing also known as split testing is a random statistical experiment PERFORMED on two different variants (A and B) of a webpage or any application by showing these variants to set of END users and analysing which of the two variants is creating a larger impact on the users or which variant proved to be more effective and BENEFICIAL to the end users. A/B testing is having a lot benefits which as follows.

  • It helps to improve user engagement.
  • It helps to provide a better end PRODUCT by improving content.
  • It helps to increase conversion rates and decrease bounce rates.
  • Analysis process has been simplified to a high extend.
  • Sales volume can be increased as a result of A/B testing.
  • It helps to REDUCE risks as whatever is not required in a page or app can be easily removed and mistakes can be avoided.


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