Brand means any identification mark (such as trade name, mark, symbol, picture, design, colour etc) used to identify the product of a seller and to differentiate it from the products of competitors. A registered brand is known as a ‘trademark’. Branding is the process of assigning a distinctive name to the product by which it is to be known and remembered. It is the process by which a product is branded. Brand India is a phrase used to describe the campaign India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector, manufacturing, information technology, infrastructures, information technology etc. The campaign uses both India as a huge market for products and services as well as a lucrative destination for investment. 

Branding helps consumers to identify and recognise the product. It is a means of differentiating the product from the competitor’s product. It is a basis of advertising and other techniques of mass selling. Branding helps to minimise selling costs by reducing dependence on middlemen. It tends to widen the market as need for inspection and sample is eliminated. 

Therefore, branding is very important in the Indian industry.