Explain three features of goods, as an element of Product Mix. – InterviewSolution

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1.

Explain three features of goods, as an element of Product Mix.

Answer»

Features of Goods as an element of product mix

• Goods are one of the elements of marketing mix or program.

• Marketer can actualize its goals by producing, selling, improving and modifying the goods.

• Goods include tangible and non-tangible features or benefits.

• Goods are the medium to offer benefits and satisfaction to consumers.

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