Explain Town matrix and portfolio matrix – InterviewSolution

1.	Explain Town matrix and portfolio matrix
Answer» TOWS Matrix can be defined as the tool to analyze, generate, compare, and select the BUSINESS strategies to attain the OVERALL goals and objectives of the company such as higher sales, increased profits, and enhanced BRAND VALUE amongst other crucial ones.portfolio matrix is a visual way of defining the potential of a product to make profits for the company by placing it in the matrix based on its market share in the industry and the future growth in that industry.

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