Package design for any product is required for the following purposes:

1. Differentiates Brand From Others - There are thousands of products on the market vying for your customers’ attention. According to research, one-third of a consumer’s decision making is based solely on product packaging. 

To succeed, your brand packaging has to stand out and look different from your competitors.

a) Packaging Color Sways Consumer Purchase Habits - The colors used in a product packaging play a key role in consumer buying decisions. Your brain reacts to colors in different ways, so choose your packaging colors accordingly. 

For example, products with white packaging convey simplicity, safety and purity. 

b) Product Packaging Is a Marketing Tool - Product’s packaging can be a helpful marketing tool through in-store advertising. Branded products are easily recognized, so designing packaging with your logo front and center helps consumers remember your product next time they are shopping. 

c) Packaging Creates Brand Recognition - Take a moment to think about some of your favorite brands. They all have one thing in common: they are memorable. Over the decades, brands like Coke have made minor changes to their packaging and stayed true to their original look. Keep in mind that recognizable brands should not change a thing because many successful brands that changed their logo, colors or packaging have seen a sort of backlash from shoppers after making a big change. 

d) Consider eco-friendly options - Packaging that's recyclable or reusable is always a reason for a consumer to choose your brand over your competitor's. In fact, 52 percent of people around the world make purchase decisions partially due to packaging that shows a brand making a positive social and environmental impact.

2. Safety and protection of the product – Safety and protection of the packaged is also very critical purpose of any packaging product through primary and secondary packaging. The designer should take into consideration the transportation; fall, movement, weight and longevity need of the product while designing the packaging.