1.

Fit ltd., has become a well-known brand name in the field of fitness. Their products range from exercise equipment to protein powders. The company decided to launch a new product in the market which they believed will be a game changer. The company did a market survey amongst people from various age groups to know the acceptability of the product. What step of the creativity process is the company right now in? a. Idea germination b. Preparation c. Incubation d. Illumination

Answer»

Answer is b. Preparation



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