Ganga Dhar was working under the production unit of a large scale company producing wide variety of toiletries for last five years. Though the company earns huge profits but no increment or bonus is given to the workers. To the employees, the company doesn't give any concession or discount if they want to purchase the products manufactured in the company directly from sales department. Ganga Dhar with his 10 other colleagues decided to resign from his job. They decided to open their own business organisation, where economic interest of all its members will be promoted, values of mutual help and welfare will be emphasised, the goods and services will be made available directly from producers to consumers at very reasonable prices by elimunating the role of middlemen. (a) Name and explain the form of organisation which Ganga Dhar has decided to opt for his business. (b) Explain briefly any four merits of such type of organisation.