Give 5 definitions of promotion and give their authors

1.	Give 5 definitions of promotion and give their authors
Answer» Answer: Personal selling: one of the most effective ways of customer relationship. Such selling works best when a good working relationship has been built up over a period of time. This can also be expensive and time consuming, but is best for high value or premium products. 2. Sales promotions: this includes freebies, CONTESTS, discounts, free services, passes, tickets and so on, as distinct from advertising, publicity and public RELATIONS. 3. Public relations: PR is the deliberate, PLANNED and sustained effort to establish and maintain mutual understanding between the company and the public. Explanation: There are five COMPONENTS to a promotional or marketing MIX (sometimes known as the Five P's). These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.

Answer»

Answer:

Personal selling: one of the most effective ways of customer relationship. Such selling works best when a good working relationship has been built up over a period of time.

This can also be expensive and time consuming, but is best for high value or premium products.

2. Sales promotions: this includes freebies, CONTESTS, discounts, free services, passes, tickets and so on, as distinct from advertising, publicity and public RELATIONS.

3. Public relations: PR is the deliberate, PLANNED and sustained effort to establish and maintain mutual understanding between the company and the public.

Explanation:

There are five COMPONENTS to a promotional or marketing MIX (sometimes known as the Five P's). These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.

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