When it comes to social networking in the workplace, there is no one-size-fits-all approach. The benefits of social networking platforms vary based on platform type, features and the company itself.

Social networking platforms may allow organizations to improve communication and productivity by disseminating information among different groups of employees in a more efficient manner. While it is not meant to be all-inclusive, the list below outlines some of the possible advantages and disadvantages of social media use by workplaces.

(i) Advantages:

• Facilitates open communication, leading to enhanced information discovery and delivery.
• Allows employees to discuss ideas, post news, ask questions and share links.
• Provides an opportunity to widen business contacts.
• Targets a wide audience, making it a useful and effective recruitment tool.
• Improves business reputation with minimal use of advertising. 
• Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific web sites.

(ii) Disadvantages:

• Opens up the possibility for hackers to commit fraud and launch spam and virus attacks.
• Increases the risk of people falling prey to online scams that seem genuine, resulting in data or identity theft.
• Potentially results in negative comments from employees about the company or potential legal consequences if employees use these sites to view objectionable, illicit or offensive material.
• Potentially results in lost productivity, especially if employees are busy updating profiles, etc.