1.

Give the categories related to Customer needs.

Answer»

Customer needs can be categorized into four types of needs. 

(a) Served Needs: These are needs that customers know and are fulfilled by different businesses or the government. 

(b) Partially-served Needs: These are needs which are served through different products or services, but the customer is not completely satisfied and still faces problems while using.

(c) Unserved and Known Needs: These needs are known by the customers, but not fulfilled by anyone in the market. 

(d) Unknown Needs: These are needs that people have, but are not aware or do not expect for it to get solved by a business.



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