Radio: Even a couple of decades ago, other than the newspaper, the only means of reaching out to people was through the radio. It was a marvel that by possessing a small rectangular box, people could get local, national and international news. It could also entertain them with songs, stories and skits. It could intellectually stimulate them with discussions and talks.

It is true that with the advent of television, radio has lost its prominence. It is an understandable phenomenon as people generally go in for visual impact rather than auditory. But the fact remains that despite the stiff competition, radio has retained its importance. In fact unlike TV, radio improves our power of concentration and it is free of the destructive edge. It is still very popular in the rural areas. Since it is portable, it is possible to carry a battery-operated radio from one place to another.

Radio, as any other mass medium, focuses primarily on informing people of the important events. Secondly, it educates masses and creates awareness. Finally, it entertains. All the three roles are equally important and radio is undoubtedly a friend of man.