1.

Give the major definitions of advertisement.

Answer»

According to American Marketing Association : 

“Advertising means any paid, non-personal presentation and promotion of ideas, goods or services by an identified sponsor.”

According to R. V. Zacher : 

“Advertisement is a means of communicating information pertaining to products, services or ideas by other than direct personal contact and on an openly paid basis, with an intent to sell or otherwise obtain favourable consideration.



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