1.

Give three differences between advertising and personal selling.

Answer»
BasisAdvertisingPersonal Selling
1. NatureIt involves non-personal or indirect communication between the buyer and the seller.It involves face-to-face interaction between the buyer and the seller.
2. PurposeIt is done to increase product image, enhance sale volumes and fight competition.It is carried out to provide personalized attention to the customer.
3. MethodsIt involves several media such as radio, T.V., newspapers, magazines, outdoor, etc.It involves oral presentation and use of gestures by the salesperson.


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