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InterviewSolution
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Global enterprises prioritize regional values and aspects. Give reason. |
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Answer» A very vast difference can be seen when one moves from one region to another. The differences can be seen in culture, fashion, food habits, religion, etc. Based on these aspects the preference of people living in those regions also vary. In order to tap the market of each region one needs to consider the fundamental values of each region. Global enterprises give priority to regional aspects, while making investment, and production and distribute their resources accordingly in each country. They understand that different countries have different religions, culture and social and economic set-up. They also are very well aware about the behavioral patterns and mindset of people of each region. Based on their rich knowledge and research they plan separate strategies for each country and even state and expand their business. For example, McDonalds have highly changed their product range and taste as per the taste and preference of Indians. |
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