There is huge AWARENESS of MDM. Gartner recently hosted a MDM conference for the first time [piggy-backing on its CRM conference], and they pulled in about 500 attendees.

As to whether they “GET it,” it depends on who you’re talking to. Most of the IT people get it. Business users understand the moniker, but they might or might not understand MDM QUITE as well. I find that business users often require education in terms of what it can do for them and what value it BRINGS. With IT people, it’s a different conversation; they want to know more about the features and how we differentiate ourselves from the COMPETITION.

There is huge awareness of MDM. Gartner recently hosted a MDM conference for the first time [piggy-backing on its CRM conference], and they pulled in about 500 attendees.

As to whether they “get it,” it depends on who you’re talking to. Most of the IT people get it. Business users understand the moniker, but they might or might not understand MDM quite as well. I find that business users often require education in terms of what it can do for them and what value it brings. With IT people, it’s a different conversation; they want to know more about the features and how we differentiate ourselves from the competition.