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  • Consumer industries are industries that produce goods for direct USE by consumers, that means the finished goods by this INDUSTRY can be directly used by consumers.

  • Examples include the car industry, and high-tech industries such as those selling electronic appliances.

→Four TYPES of consumer goods:-

  • From a marketing standpoint, consumer goods can be grouped into four categories: convenience, SHOPPING, specialty, and unsought goods. These categories are BASED on consumer buying patterns. Convenience goods are those that are regularly consumed and are readily available for purchase.


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