Research's simulation software is DESIGNED to analyze and ANSWER these types of "what if?" scenarios. By changing the product's price or features, the simulation software will automatically show the resulting price share of your COMPANY's product and all COMPETING products. The simulation software is custom written based on the results of a choice modeling survey.

With the simulation software, we can see the incremental change in share gained from a change in product, as well as which competitors products lose the market share your company gains. This is quite valuable in assessing possible COMPETITOR responses.

Research's simulation software is designed to analyze and answer these types of "what if?" scenarios. By changing the product's price or features, the simulation software will automatically show the resulting price share of your company's product and all competing products. The simulation software is custom written based on the results of a choice modeling survey.

With the simulation software, we can see the incremental change in share gained from a change in product, as well as which competitors products lose the market share your company gains. This is quite valuable in assessing possible competitor responses.