It is easy enough to FIND people to FOLLOW, but what you want is QUALITY over quantity. You want to be following people who can potentially have an impact on your business, and this means being somewhat choosy about whom you follow.

FINDING targeted people to follow isn’t difficult if you know where to look. In fact, the same method you would use for finding your ideal customer on Twitter can be used here: Using Twitter’s on-site SEARCH to find hashtags and keywords related to your business or niche, and using tools like Twellow to find Twitter users by category. In addition, you’ll want to take a look at influencers in your industry, and see who they’re following and interacting with.

It is easy enough to find people to follow, but what you want is quality over quantity. You want to be following people who can potentially have an impact on your business, and this means being somewhat choosy about whom you follow.

Finding targeted people to follow isn’t difficult if you know where to look. In fact, the same method you would use for finding your ideal customer on Twitter can be used here: Using Twitter’s on-site search to find hashtags and keywords related to your business or niche, and using tools like Twellow to find Twitter users by category. In addition, you’ll want to take a look at influencers in your industry, and see who they’re following and interacting with.