SOONER or later it will happen that it is necessary to walk away from a customer. This sales question is ASKED to determine that you do not walk away from opportunities too quickly or for the wrong reasons. You should have a walk-away STRATEGY that is based on valid and consistent reasons. These could include:

•  when legal and ETHICAL standards may be compromised such as taking or paying a bribe or compromising your moral or religious beliefs
•  when time and resources do not allow you to provide the acceptable standard of quality or when you know you cannot deliver what is been asked. This can be viewed as an invitation to failure
•  when the time, energy and resources required to keep the sale or customer are no longer a good investment and the business becomes unprofitable
•  when the deal does not benefit both parties and is not a win-win SITUATION, particularly when it is one-sided to your detriment

Sooner or later it will happen that it is necessary to walk away from a customer. This sales question is asked to determine that you do not walk away from opportunities too quickly or for the wrong reasons. You should have a walk-away strategy that is based on valid and consistent reasons. These could include: