You can say that in 10 seconds.

The challenge is that you should have done enough work upfront to know what's IMPORTANT to the business, got a rough sense for things you can fix RIGHT away and their value, and then done some back of the napkin calculations about the Economic Value your fixes will add. That takes a few days of PAIN. But there is no alternative.

If you are in a company this is easier to get done as you have access to people and at least some data (even if the site is not tagged). If you are a consultant then identifying opportunities is a smidgen harder, but you can use your experience with other clients to quantify value.

We all look for shortcuts, in this case some magical words from an enchanted fairy who lives in the mythical city of Oz.

You can say that in 10 seconds.

The challenge is that you should have done enough work upfront to know what's important to the business, got a rough sense for things you can fix right away and their value, and then done some back of the napkin calculations about the Economic Value your fixes will add. That takes a few days of pain. But there is no alternative.

If you are in a company this is easier to get done as you have access to people and at least some data (even if the site is not tagged). If you are a consultant then identifying opportunities is a smidgen harder, but you can use your experience with other clients to quantify value.

We all look for shortcuts, in this case some magical words from an enchanted fairy who lives in the mythical city of Oz.