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How does advertising reflect advocacy? |
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Answer» Advocacy is an activity by an individual or by a group, that seeks to influence public opinion on matters of public importance such as electoral reforms. The idea is to raise a public debate through media, within the Governmental institutions. Sometimes advocacy may have a perspective to influence public-policy and political decisions. Sometimes advocacy seeks to modify resource allocation within the socio-economic sector. Lobbying, conducting public events, publishing research and articles is very much a part of the scenario and advertising can become an important part of the process. Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The ultimate aim of all advocacy is to influence political and economic decision making in the interest of society at large or certain groups within it. |
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