1.

How does institutional advertising promote a positive image of the company?

Answer»

Institutional Advertising promotes a positive image of the company by:- 

1. Participating in progressive causes like support to community based programmes, environment, gender issues are taken as a part of belief of the company. 

2. Sometimes, it may promote a novel business idea that would benefit many businesses. Any alignment with a positive cause creates a good image of the company in the public’s mind. 

3. It faces the competition in the market with a view to focus on promoting the positive image of the company. It also creates positive image of the company by improving the public relations with the client.



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