Today, INTERNET plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is EASILY measurable. It’s highly effective in creating and increasing BRAND awareness on a whole for any product/service. The following are the various ways to MEASURE the effectiveness of online advertising:
Online

• Downloading of brochures/contact forms
• Completing a transaction on Shopping cart section of the website
• Subscription to newsletter/webinars
• Online enquiry about the product/service through company’s email ADDRESS
• Google analytics
• Web analytics.

Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable. It’s highly effective in creating and increasing brand awareness on a whole for any product/service. The following are the various ways to measure the effectiveness of online advertising:
Online