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How is an individual consumer different from an industrial consumer? Explain with the help of an example . |
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Answer» A. Individual consumer is the person who buys goods and services etc. for personal or household use. Organizational/Business/Industrial Consumer is the person who buys goods and services etc. for processing them for the ultimate users including personal/individual consumers. B. For example, if the purpose is to use furniture for self and family, one acts as an individual consumer. But if furniture is purchased by the office, it is organizational purchase. |
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