Because APEX is so tightly integrated to the database, you can prototype screens while sitting with the USER. The OBJECT Browser allows you to create database objects such as tables in addition to viewing those same objects. This allows you to create objects on the fly and then build tables around those objects. The IDE, including the above Table builder, and all applications are run within a browser. Turn-around time is immediate. Because APEX is declarative, you can easily make changes in real-time via the built-in WIZARDS. Because APEX controls session information for you, and because you use the security framework built into the Oracle Database, you can concentration DELIVERING applications, not on connection configuration and other typical web development time WASTERS.

Because APEX is so tightly integrated to the database, you can prototype screens while sitting with the user. The Object Browser allows you to create database objects such as tables in addition to viewing those same objects. This allows you to create objects on the fly and then build tables around those objects. The IDE, including the above Table builder, and all applications are run within a browser. Turn-around time is immediate. Because APEX is declarative, you can easily make changes in real-time via the built-in wizards. Because APEX controls session information for you, and because you use the security framework built into the Oracle Database, you can concentration delivering applications, not on connection configuration and other typical web development time wasters.