In recent years, the central stage in tourism world is taken by sustainabletourism development. One could say that there is nothing left to say about sustainabletourism development since it has numerous conferences, textbooks and corporate policystatements. However, there are only few EXAMPLES of successful sustainable tourisminitiatives that inspire, mainly due to the failure of putting theory into practice. This studyunderlines main approaches and practices for more sustainable tourism developmentgiving ATTENTION to environmental protection which can be with little willingness and efforteasily accomplished. Impact of tourism is huge, it is positive and negative how on naturalalso on other environments, but it is manageable if the GENERAL policy and the aim issustainable development. Responsible PLANNING, consensus building, holistic thinking,encouraging good practices and regulation of negative impacts are just some of crucialsteps toward APPROACHING more sustainable way of tourism development.