The product can only deliver value if it is aligned with the vision and goals. The Product vision defines the purpose of a Product, the intent with which the Product is being developed and what it aims to achieve for customers and users. When the product owner DISCUSSES the backlog with the development team, they refer to the order in the backlog which is based on the value. 

“The vision plays an important role in bringing a new product to life: It acts as the overarching goal guiding everyone involved in the development effort.” – ROMAN Pichler.

Vision provides a high-level view of what the future product should look like, it helps the development teams shape the product in a way it meets the required goals, as set with the customer. The product owner helps the team in identifying the sprint goals which are in line with the product vision so that the teams can deliver maximum value to the customer. The vision and goals are even linked to the MVPs (Minimum Viable Product). In Agile, the vision statement becomes a guiding light, the “what we are TRYING to achieve” statement that the development team, SCRUM MASTER, and stakeholders refer to throughout the project.