Answer»
- Answering this question should never be a problem to a good UI designer. This is foundational thinking. Color theory is, basically, a set of guidelines and laws that are intended to trigger emotions, set moods and guide someone’s attention by using colors in very specific ways.
- Essentially, color theory and psychology CONSIST of two color groups: warm colors and cool colors. Warm colors, such as ORANGE, yellow and red, are known to awaken enthusiasm, energy, positivity and happiness. Cool colors, green, purple and blue, create a trustworthy, CALM, relaxing and peaceful environment.
- Individual colors, too, have their own inherent abilities to awaken certain emotions. For example, red CONVEYS the suggestion of DANGER, caution and hazard.
- All in all, a good UI designer will always use the power of color theory and color psychology to strengthen the desired message.
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