1.

How to reduce the incidence of selling cost under monopolistic competition because of which price tends to be higher than what it would have been if production cost would have been the sole basis?

Answer»

Solution :The cost incurred on advertisement and salesmanship constitutes selling cost which affects the MINDS of buyers in FAVOUR of CERTAIN commodities. In this situation buyers should care for INTRINSIC VALUE and utility. This way the role of selling cost will be reduced.
Value: Analytic


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