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Executive Assistant Interview Questions in Sales and Marketing
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How would you differentiate between a consumer and...
1.
How would you differentiate between a consumer and a customer?
Answer»
Customer
Consumer
A customer is who purchases the product and services.
The end-user who is
USING
that product or
SERVICE
is a consumer.
Their
MOTIVE
is for reselling or consumption.
Their motive is for self-consumption.
The cost of products or services is paid by the customer.
Maybe not paid by the consumer.
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