Implementing a web ANALYTICS PROGRAM is rarely a slam-dunk, especially if you are dealing with a large number of pages, or complex website architecture, or database-driven pages, or a content management system, or a combination of the above. Unfortunately, there is no EASY answer nor a QUICK fix. It requires a careful analysis of the marketing objectives, familiarity with the web analytics program, defining an implementation strategy, coding, testing, and launching. If you are dealing with a large website, we recommend assembling a team with the following areas of EXPERTISE: marketing stakeholder(s), software architect, programmer, network engineer, and search a marketing consultant.

Implementing a web analytics program is rarely a slam-dunk, especially if you are dealing with a large number of pages, or complex website architecture, or database-driven pages, or a content management system, or a combination of the above. Unfortunately, there is no easy answer nor a quick fix. It requires a careful analysis of the marketing objectives, familiarity with the web analytics program, defining an implementation strategy, coding, testing, and launching. If you are dealing with a large website, we recommend assembling a team with the following areas of expertise: marketing stakeholder(s), software architect, programmer, network engineer, and search a marketing consultant.