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InterviewSolution
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Identify the points that can be highlighted in marketing compaigns for each segment. |
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Answer» The points of that can be highlighted in marketing compaigns for each segment can be : `(i)` Live segment Basic handset, low price and less features aimed at first time users who just require the connectivity. `(ii)` connect segment For more evolved users than first time users. Features focused will be more functionality, features and connectivity, by providing GPRS, music and camera. `(iii)` Achieve segment For high-end users, especially with business functionalities needs. The phone with QWERTY keyboards and full internet capabilities are offered for this segment. `(iv)` Explore segment Aimed for high-end lifestyle users, the handsets will focus on applications, imaging, mobile, TV, music and gaming. |
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