In a business organization, the manager is busy in making plans for the coming year. The company has launched so many new products in the market. The main question before the company is how to advertise the new products. In the answer to this question, the planners collected several suggestions; namely, the job of advertisement should be done by the company itself; for advertisement the help of outsourcing of services should be taken; some of the work of advertisement should be done by the company itself and for some of it the outsourcing should be depended on. Still, other answers to this question are being looked for. Which particular stage of the ‘Planning Process’ in the above event is being completed by the managers? (a) Setting objectives (b) Developing premises (c) Identifying alternative courses of action (d) Evaluating alternative courses

In a business organization, the manager is busy in making plans for th

1.	In a business organization, the manager is busy in making plans for the coming year. The company has launched so many new products in the market. The main question before the company is how to advertise the new products. In the answer to this question, the planners collected several suggestions; namely, the job of advertisement should be done by the company itself; for advertisement the help of outsourcing of services should be taken; some of the work of advertisement should be done by the company itself and for some of it the outsourcing should be depended on. Still, other answers to this question are being looked for. Which particular stage of the ‘Planning Process’ in the above event is being completed by the managers? (a) Setting objectives (b) Developing premises (c) Identifying alternative courses of action (d) Evaluating alternative courses
Answer» Correct option is (c) Identifying alternative courses of action