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In perceptual positioning maps what does the size of each circle represent |
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Answer» Perceptual mapping is a diagrammatictechnique USED by asset marketers that attempts to visually display the perceptions of CUSTOMERS or potential customers. Typically the position of a company's PRODUCT, product line, or brand is displayed relative to their competition.Perceptual MAPS, also known as market maps, usually have two dimensions but can be multi-dimensional; they can be used to identify gaps in the market and potential partners or merger targets as well as to clarify perceptual problems with a company's product. |
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