The function of marketing management is to give direction to those activities from which marketing goals can be achieved . The function or process of marketing management can be explained as : 

(i) Function of Market Analysis : This is an important function of a marketer or marketing manager . He collects information of market and analyses them . From these he can gain knowledge about tastes , needs , desire and interest etc. of the customer . As such these market information provide basis for a firmís marketing objectives , activities and change into resources . Instead of this a Manager can also know that who is a customer . Study of competive position of market , market environment , purchase power of customer , incomes and buying motives 

(ii) Marketing Planning : After determining the marketing objectives , one has to plan for marketing as ñ how to achieve these objectives ? Here Planning means to determine the future action and development . Function of marketing management , means the forecast of sale for future , preparation of marketing programmes , formulation of marketing policies and strategies regarding production , packing , price , determination of channels of distribution , sales promotion etc. Under planning a marketing manager has to the answer the question like ñ what , when , where , how and who for taking a decision on a particular problem . 

(iii) Design and Development of Product : The important function of marketing management is the design and development of products . It means design structure , look , physical statue and formation which can be helpful for selling . Design and development of a product helps the producers and distributors to achieve marketing and constructive goals and meet the consumer needs for a change and helps in satisfaction of belongings . Because of this reason , maximum attention is paid to design of cars , regrigerators , watch , ,mobiles , laptop , computers , clothes and furniture etc. 

(iv) Standardization and Grading : Standardization means the production of products according to pre-determined specifications so that there can be uniformity and favourability in the product. In other words , it is a process to establish a special physical qualities and chemical compositions which are based on other components . Grading and degrading refers to classifying and separating the products according to estabilsihed standards . Thus standardization and grading are essential for efficient and convenient marketing of product , market risk reduces and market information becomes easy and facilitates in pricing . 

(v) Selection of Channels of Distribution : Physical distribution of goods and services is the main part of the function of marketing management . Channels of distribution are those paths through which goods reach from producer or manufacturer to consumers like ñ agents , wholesalers , retailers etc. Marketing manager is to select specific channels of distribution according to the needs and requirements of the enterprise . 

(vi) Pricing of the Product : For a common man , price means the amount that a customer has to pay to buy a product . But pricing means to determine currency value of a product or service . In other words , the art of converting the value of goods into currency purchase , for the customer is called pricing . Price affects the demand of goods , high price generally lessens the demand and low price helps in increasing the demand of goods . In addition to this price influences the success or failure of any product in market