The whole notion of sustainability is critically important. We need our leaders and institutions to re-conceive of how they build for growth. We need to abandon the kind of short-term thinking and short-sighted decision making that got us into our CURRENT economic troubles and instead FOCUS on building truly sustainable enterprises. In its most important SENSE, sustainability is a long-term, integrated platform for innovation, growth and significance that requires a long-term commitment to how a company relates to people (EMPLOYEES, PARTNERS, customers, investors), to its communities and to the larger societies that give it permission to operate, and to the environments in which it conducts business. Building a truly sustainable company requires a shift in thinking and adoption of new habits where companies not only assert great values, they live them.

The whole notion of sustainability is critically important. We need our leaders and institutions to re-conceive of how they build for growth. We need to abandon the kind of short-term thinking and short-sighted decision making that got us into our current economic troubles and instead focus on building truly sustainable enterprises. In its most important sense, sustainability is a long-term, integrated platform for innovation, growth and significance that requires a long-term commitment to how a company relates to people (employees, partners, customers, investors), to its communities and to the larger societies that give it permission to operate, and to the environments in which it conducts business. Building a truly sustainable company requires a shift in thinking and adoption of new habits where companies not only assert great values, they live them.