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Is Building A Personal Brand Difficult? |
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Answer» Startlingly. This is partly because no one seems to agree on what BRAND means.1 For our purposes, brand will refer to the overall way you MAKE people and organizations perceive you, and not the THING where you BURN your initials into a cow. Startlingly. This is partly because no one seems to agree on what brand means.1 For our purposes, brand will refer to the overall way you make people and organizations perceive you, and not the thing where you burn your initials into a cow. |
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