The short ANSWER is this: You won’t know unless you actively look for them there! While you can look at Twitter’s DEMOGRAPHICS to get an idea how likely it is your target MARKET is active there, it’s only through actually using the network for a while that you can get an accurate measure.

Some ways you can find your ideal customer on Twitter include:

• Using a tool LIKE Twellow to search through public tweets organized by category. This enables you to search relevant categories for new people to follow.
• Search for relevant KEYWORDS using Twitter Search to find conversations happening about your brand, products or niche.
• If your business or content is largely news related, or if real-time information sharing is important to your business, your ideal customer is probably on Twitter; in terms of sharing news, there is no better social network than Twitter.

The short answer is this: You won’t know unless you actively look for them there! While you can look at Twitter’s demographics to get an idea how likely it is your target market is active there, it’s only through actually using the network for a while that you can get an accurate measure.

Some ways you can find your ideal customer on Twitter include: