It is the conviction of the management of Carmel Closure Co. Ltd. that

1.	It is the conviction of the management of Carmel Closure Co. Ltd. that its shareholders constitute an important part of the public. The management feels that the company should devote time and effort in studying the make-up, location, economic status and demography of this group to enable better communication and a stronger public relation policy. Mr. Ramesh Sharma is the Public Relation Officer of the company. He agrees with the Management to a certain extent, however he would like to introduce other forms of public relations programmes. (a) Why is it imperative for a company to maintain a good relationship with its shareholders? How should Mr. Sharma go about planning a successful programme?(b) Mention two other public relations programmes that would be of paramount importance to the company. Give reasons to support your answer. (c) How would you explain to Mr. Sharma about the element ‘Empathy’ as being one of the key elements to establish good public relations?
Answer» (a) It is important for a company to maintain a good relationship with its shareholders because they are the one who contributes to the company’s share capital and assure the risk of the loss. The company should consider the shareholder as its actual owner and should always strive for a better relationship with its shareholders to hold their interest in the company and j promote holding of stock as a long term investment. Mr. Sharma should provide the current information about the financial position and future prospectsnf the company in a simple and under-standable language. The company should organise share holder relation programmes to promote the longterm investment relationship with the company. This will reduce the dissatisfaction and organised opposition to management policies. (b) The two public relation programmes that would paramount importance to the company are: 1. The importance should be given to good employee relations, by giving equal opportunities to the employees and to be a part of management. This will increase the adaptability of management policies more effectively. A two way r channel of communication should always be active between management and workers. 2. Consumer decides the success or failure of a business enterprise. Therefore, a sincere concern for consumers is very important. This can be easily achieved by developing better relations with consumers by regularly communicating with them through sales representatives, meetings, surveys, mailings, magazines and literature. (c) Empathy means looking at things from others point of view which leads towards better understanding of another human being. It is basically concerned with the establishment of trust and rapport, which is the base for public relation. It involves seeing and feeling matters as others see and feel which builds more confidence of the public and promotes goodwill of the company. It also appreciate company’s perspective in a positive way by creating an atmosphere full of faith, trust and confidence.

It is the conviction of the management of Carmel Closure Co. Ltd. that its shareholders constitute an important part of the public. The management feels that the company should devote time and effort in studying the make-up, location, economic status and demography of this group to enable better communication and a stronger public relation policy. Mr. Ramesh Sharma is the Public Relation Officer of the company. He agrees with the Management to a certain extent, however he would like to introduce other forms of public relations programmes. (a) Why is it imperative for a company to maintain a good relationship with its shareholders? How should Mr. Sharma go about planning a successful programme?(b) Mention two other public relations programmes that would be of paramount importance to the company. Give reasons to support your answer. (c) How would you explain to Mr. Sharma about the element ‘Empathy’ as being one of the key elements to establish good public relations?

Answer»

(a) It is important for a company to maintain a good relationship with its shareholders because they are the one who contributes to the company’s share capital and assure the risk of the loss. The company should consider the shareholder as its actual owner and should always strive for a better relationship with its shareholders to hold their interest in the company and j promote holding of stock as a long term investment.

Mr. Sharma should provide the current information about the financial position and future prospectsnf the company in a simple and under-standable language. The company should organise share holder relation programmes to promote the longterm investment relationship with the company. This will reduce the dissatisfaction and organised opposition to management policies.

(b) The two public relation programmes that would paramount importance to the company are:

1. The importance should be given to good employee relations, by giving equal opportunities to the employees and to be a part of management. This will increase the adaptability of management policies more effectively. A two way r channel of communication should always be active between management and workers.

2. Consumer decides the success or failure of a business enterprise. Therefore, a sincere concern for consumers is very important. This can be easily achieved by developing better relations with consumers by regularly communicating with them through sales representatives, meetings, surveys, mailings, magazines and literature.

(c) Empathy means looking at things from others point of view which leads towards better understanding of another human being. It is basically concerned with the establishment of trust and rapport, which is the base for public relation. It involves seeing and feeling matters as others see and feel which builds more confidence of the public and promotes goodwill of the company. It also appreciate company’s perspective in a positive way by creating an atmosphere full of faith, trust and confidence.

Discussion

No Comment Found

Related InterviewSolutions

Reply to Comment