Jasdeep, a dealer in school uniforms, decided to maximize his profit b

1.	Jasdeep, a dealer in school uniforms, decided to maximize his profit by using different aggressive promotional efforts. (i) Identify the market management philosophy adopted by Jasdeep. (ii) Explain this philosophy on the basis of: (a) Main focus; (b) Means and Ends.
Answer» (i) Selling Concept. (ii) (a) Main focus of this concept is on selling existing product, (b) Means: Through selling and promotional efforts; Ends: Profit through sales volume.

Jasdeep, a dealer in school uniforms, decided to maximize his profit by using different aggressive promotional efforts. (i) Identify the market management philosophy adopted by Jasdeep. (ii) Explain this philosophy on the basis of: (a) Main focus; (b) Means and Ends.

Answer»

(i) Selling Concept.

(ii) (a) Main focus of this concept is on selling existing product,

(b) Means: Through selling and promotional efforts;

Ends: Profit through sales volume.