1.

List any 4 principles of Visual Merchandising.

Answer»

The principles of visual merchandising are:

Make it easier for the customer to locate the desired category and merchandise. 

● Make it easier for the customer to self-select. 

● Make it possible for the shopper to co-ordinate and accessorize. 

● Recommend, highlight and demonstrate particular products at strategic locations. 

● Educate the customer about the product in an effective creative way. 

● Make proper arrangements in such a way to increase the sale of unsought goods



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