InterviewSolution
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List any three points of importance of personal selling. |
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Answer» Following are the points of importance of personal selling. I. It creates demand for products both new as well as existing ones. II. It creates new customers and thus helps in expanding the market for the product. III. It leads to product improvement. iv. Personal selling provides an opportunity to the consumers to know about new products introduced in the market. V. It is because of personal selling that customers come to know about the use of the new products. Vi. Personal selling also guides customers in selecting goods best suited to their requirements and tastes. Vii. Personal selling gives an opportunity to the customers to put forward their complaints and difficulties in using the product and get the solution immediately. |
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