List the advantages and disadvantages of using radio services as a for

1.	List the advantages and disadvantages of using radio services as a form of advertising media.
Answer» Advantages of Radio Services in the form of Advertising Media: 1. It is convenient for the masses due to its wide coverage. 2. It is good for rural areas as it can even cover illiterate people and lower income segment. 3. The frequency of repetition of advertisement is more. 4. People don’t have to sit and watch the advertisement, they can very easily hear them while working. 5. With the use of extra audio affects, in the form of music and interactive sessions through phone calls, makes the communication more effective. Disadvantages: 1. There is a lack of selectivity due to availability of selective radio channels in our country. 2. It is costlier due to limited selectivity. 3. Industrialisation and other factors makes the sound signal weak which results in poor reception. 4. It has a short life span and back reference is not possible. 5. It takes visual impact.

List the advantages and disadvantages of using radio services as a form of advertising media.

Answer»

Advantages of Radio Services in the form of Advertising Media:

1. It is convenient for the masses due to its wide coverage.

2. It is good for rural areas as it can even cover illiterate people and lower income segment.

3. The frequency of repetition of advertisement is more.

4. People don’t have to sit and watch the advertisement, they can very easily hear them while working.

5. With the use of extra audio affects, in the form of music and interactive sessions through phone calls, makes the communication more effective.

Disadvantages:

1. There is a lack of selectivity due to availability of selective radio channels in our country.

2. It is costlier due to limited selectivity.

3. Industrialisation and other factors makes the sound signal weak which results in poor reception.