Mable Company is manufacturing health powders and chywanprash for domestic and export markets. Mable has enjoyed a substantial market shares and also has a loyal customer following. However, it has been facing problems because they haven’t been able to meet sales targets and the required customer satisfaction. Also, the health market in Indian has grown tremendously and new players have come with better technology and pricing thus causing problems for the company. Mable plans to revamp their controlling systems and take other steps necessary to rectify the problems they are facing. (i) Identify the benefits Mable company will derive from a good control system? (ii) How can the company relate its planning with control in this line of business to ensure that its plans are actually implemented and targets attained? (iii) Specify the steps in the control process that the company should follow to remove the problems it is facing? (iv) What techniques of control can the company use?