1.

Mail order trading is mostly popular among educated class. Give reason.

Answer»

In mail order form of retail selling the sellers gather database of name address and e-mails of prospective customers from market. Then they send their product catalogues to these people either through e-mail or post. After studying the catalogue if people like the product they contact seller and place the order on telephone or through website.

  • The sellers deliver the items to the buyers at their address and receives money either in cash i.e. COD or through VPP, etc.
  • The marketers gather data of only those people who are educated to certain level and who have the mind-set to purchase goods in this manner.
  • Also, an educated person can read and understand the product catalogue sent to him easily and so he is more likely to buy.
  • As a result, mail order trading is mostly popular among educated class.


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