Malaysian budget airline group Sky Europe announced discounted fares,

1.	Malaysian budget airline group Sky Europe announced discounted fares, starting as low as ₹1,099 for domestic destinations operated by its Indian Joint Venture carrier and ₹ 2,099 for international flights operated by other group airlines under a limited period offer. 1. Identify the medium of communication which can be used by the firm to inform a large number of people about the new fares. 2. Also, state any two merits of the communication tool, apart from the one discussed above.
Answer» 1. Advertising. 2. Following are merits of advertising : Making shopping easier – Advertising makes the shopping easier for the consumer. A consumer is well aware of the source of availability of products and also the prices at which these are available. This knowledge helps in saving a lot of time and efforts involved in shopping. Education of consumers – Advertising helps to overcome old habits of the consumers and educates them in the use of new products and their diverse uses. Consumers get the benefit of better advice in safe and proper use of product and develop new ways of life. Satisfaction – Advertising creates confidence amongst prospective buyers as they feel more comfortable and assured about the quality of the product.

Malaysian budget airline group Sky Europe announced discounted fares, starting as low as ₹1,099 for domestic destinations operated by its Indian Joint Venture carrier and ₹ 2,099 for international flights operated by other group airlines under a limited period offer. 1. Identify the medium of communication which can be used by the firm to inform a large number of people about the new fares. 2. Also, state any two merits of the communication tool, apart from the one discussed above.

Answer»

1. Advertising.

2. Following are merits of advertising :

Making shopping easier – Advertising makes the shopping easier for the consumer. A consumer is well aware of the source of availability of products and also the prices at which these are available. This knowledge helps in saving a lot of time and efforts involved in shopping.
Education of consumers – Advertising helps to overcome old habits of the consumers and educates them in the use of new products and their diverse uses. Consumers get the benefit of better advice in safe and proper use of product and develop new ways of life.
Satisfaction – Advertising creates confidence amongst prospective buyers as they feel more comfortable and assured about the quality of the product.